I'm Emily Chen, a recent Business Administration graduate from Northwestern University with a concentration in Marketing and Strategy. Over four years I've combined academic rigor with real-world internship experience to develop a sharp eye for consumer behavior, data-driven campaigns, and cross-functional collaboration.
I thrive at the intersection of creativity and analytics — whether I'm building a go-to-market plan, analyzing cohort retention data, or designing brand storytelling campaigns. I'm now actively seeking full-time roles in marketing, brand management, or strategy at companies that move fast and value both data and creative thinking.
Supported the demand-gen team in running a 6-week email nurture campaign reaching 48,000 contacts. Analyzed campaign performance in Salesforce and surfaced insights that improved open rates by 18%. Presented findings to the VP of Marketing.
HubSpot CRMEmail MarketingSalesforceA/B Testing
Contributed to brand audits and consumer research for two Fortune 500 clients. Synthesized 200+ survey responses into a competitor positioning deck used in a client pitch. Collaborated with the creative team on campaign brief development.
Brand StrategyConsumer ResearchCompetitive Analysis
Managed Instagram and LinkedIn presence for a 400-member student organization. Grew Instagram following from 620 to 2,100 over 18 months through consistent content calendars and engagement campaigns.
Content CreationSocial StrategyCanva
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Northwestern University
Bachelor of Science in Business Administration
Concentration: Marketing & Strategy
Evanston, IL · Graduated May 2024
⭐ GPA 3.7 / 4.0 · Dean's List 3× Semesters
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Relevant Coursework
Consumer Behavior · Digital Marketing Analytics · Brand Management · Strategic Management · Financial Accounting · Organizational Behavior
Campus Eats — Go-To-Market Strategy Capstone
Led a 4-person team to develop a full GTM strategy for a fictional campus food delivery startup. Conducted 60 surveys, 8 user interviews, and competitive analysis of DoorDash and Grubhub. Delivered a 40-slide strategy deck with financial projections. Received highest mark in cohort.
Market ResearchFinancial ModelingPitch Deck
Nike — Repositioning Brief Class Project
Analyzed Nike's brand positioning among Gen Z women ages 18–25 and proposed a repositioning strategy for the Women's Training line. Presented to a panel including a Nike alumni marketing director.
Brand StrategySegmentationGen Z Research
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HubSpot Content Marketing Certification
HubSpot Academy · 2024
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Google Analytics 4 Certification
Google · 2024
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LinkedIn Marketing Solutions Fundamentals
LinkedIn Learning · 2023